{"id":116,"date":"2016-08-15T09:18:27","date_gmt":"2016-08-14T23:48:27","guid":{"rendered":"http:\/\/www.beerradar.com.au\/?p=116"},"modified":"2016-08-15T09:19:14","modified_gmt":"2016-08-14T23:49:14","slug":"not-local-beers","status":"publish","type":"post","link":"https:\/\/www.beerradar.com.au\/?p=116","title":{"rendered":"(Not) Local Beers"},"content":{"rendered":"<p>Beer Radar for TWTW &#8211; 11<sup>th<\/sup> of March 2011<\/p>\n<p>By John Kr\u00fcger<\/p>\n<p>The #fakeperoni issue has come to the surface and quite frankly it\u2019s way overdue. I was in a fancy bar on Monday night and asked the poor bastard behind the bar (part owner and controller of what they sell) if I could have a beer. He said yes and motioned towards the fridge. The first question was \u201cis that a real Peroni?\u201d After 5 minutes and help from some young eyesight.. no. Neither were the next 3 \u201cimported\u201d beers next to it. In the end I was more than satisfied with a Moo Brew pale ale from Tassie. So far as I know we\u2019re not brewing Tassie beers under supervision on the mainland.<\/p>\n<p>Recently I saw an enthusiastic tweet about a \u201clocal\u201d beer by a misinformed PR company rep. She\u2019s just doing her job and probably never asked to see the sexy stainless steel that gets us beer nerds excited. A major presumption that I was always taught by properly trained journo\u2019s; to \u201cAssume\u201d makes an Ass out of U &amp; me.<\/p>\n<p>This tweet was enthusiastically retweeted by a freelance writer for a major beer mag who later admitted \u201cI RT&#8217;d a harmless bit of beer promo, not a position on Palestine.\u201d So much for the value of local product, but it goes further. This non-local beer has also been proclaimed \u201clocal\u201d in print by two mainstream wine writers who are amazingly enthusiastic and amazingly misinformed. There\u2019s no mash-tun or fermenters in sight. That\u2019s because it\u2019s all contract brewed interstate, and so far, it always has been. If local product is so worthless and cultural cringe so great that the last thing that matters is \u201clocal\u201d, than our local F&amp;B industry is in deep shit. Bring on local Chinese apples.<\/p>\n<p>Is an award winning (label) on a local(ly imported Chilean) wine (but the label\u2019s graphic designer is based in Aldinga), the next local big thing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beer Radar for TWTW &#8211; 11th of March 2011 By John Kr\u00fcger The #fakeperoni issue has come to the surface and quite frankly it\u2019s way overdue. I was in a fancy bar on Monday night and asked the poor bastard behind the bar (part owner and controller of what they sell) if I could have &hellip; <a href=\"https:\/\/www.beerradar.com.au\/?p=116\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">(Not) Local Beers<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11,2],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-beer","category-beer-retail","category-craft-beer"],"_links":{"self":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116"}],"version-history":[{"count":2,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":118,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/116\/revisions\/118"}],"wp:attachment":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}