Beer Radar<\/p>\n
By John Kr\u00fcger<\/p>\n
(First published by Wine Business Magazine in 2008)<\/p>\n
Real beer fans prefer brunettes.<\/p>\n
If we had a visiting team of beer marketers in our office, we\u2019d smack them on the noses with rolled up newspapers and rub their noses in their directionless campaigns and misinformation. One of many irritants in recent beer marketing to us is the label \u2018blonde.\u2019 For about a century, \u2018blonde\u2019 has been used to describe a lighter coloured beer, and all was well. Now \u2018blonde\u2019 is somehow associated with a low carbohydrate content. We\u2019re still to work out the connection.<\/p>\n
Doctor Trent Watson from the Australian Institute of Accredited Dieticians says the low-carb option is far from the ideal choice for those consumers watching their energy intake. \u201cCarbohydrates should be 40-50% of our total energy intake, and that the average full strength beer has about as many carbohydrates as half a slice of bread (~7gms)\u201d he says.\u00a0 So it\u2019s like ordering a diet soft-drink to go with a bucket of fried chicken. It\u2019s not the carbo\u2019s in beer that\u2019s the nutritional problem. Most beers are low in residual sugar but it\u2019s the alcohol that\u2019s really the culprit. If you\u2019re like us, you\u2019d prefer to think of alcohol as a handy solvent that happens to make us happy on it\u2019s otherwise ineffectual trip through the body. Unfortunately we\u2019re very much deluded when it comes to nutrition. Our bodies happen to be damn good at metabolising the depressant alcohol which is almost immediately stored as fat in our livers.<\/p>\n
A healthier alternative is low or mid strength beers, or our favourite: drink less, but drink well. Considering our preference for bar stools over bicycles, the scariest thing we learned from Dr. Trent is that each full strength beer holds around 600 kilojoules, which takes about 30 minutes of walking to burn off. That\u2019s right, it\u2019d take 3 hours of walking to burn off a 6 pack of beer, or\u00a0 around 2 hours for a 6 pack of light. There\u2019s no way in hell a 6 pack of light beer is ever going to be worth 2 hours of walking in our minds. Maybe it\u2019s time to get a carton of Coopers<\/strong> Birell (0.5%abv) before my WiiFit instructor starts calling me fat again.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Beer Radar By John Kr\u00fcger (First published by Wine Business Magazine in 2008) Real beer fans prefer brunettes. If we had a visiting team of beer marketers in our office, we\u2019d smack them on the noses with rolled up newspapers and rub their noses in their directionless campaigns and misinformation. One of many irritants in … Continue reading Real Beer Fans Prefer Brunettes<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14],"tags":[],"class_list":["post-152","post","type-post","status-publish","format-standard","hentry","category-beer","category-beer-marketing"],"_links":{"self":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=152"}],"version-history":[{"count":1,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/152\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/152\/revisions\/153"}],"wp:attachment":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}