Beer Radar<\/p>\n
By John Kr\u00fcger<\/p>\n
Beery Joy and Beery Sorrow. (Previously published in Wine Business Magazine in 2011)<\/p>\n
“For in much wisdom is<\/i> much grief: and he that increaseth knowledge increaseth sorrow.”\u00a0The Bible –\u00a0<\/b>Ecclesiastes 1:18 (King James version)<\/b><\/p>\n
Of course Trevor Eccesiates was talking about beer. Well, to be honest I didn\u2019t really read through the whole thing but I\u2019m taking a moderately educated guess. Beer takes us on an emotional rollercoaster if we let it. I\u2019m not talking about getting drunk, I\u2019m talking about falling in and out of love with different beer styles and facets of beer. That moment when you realise that there\u2019s a lot more of something you\u2019ve just discovered out there can be an uplifting if yet expensive experience.<\/p>\n
Like all loves, you learn about the bad that inevitably goes with the good. In beer\u2019s case we can look at three main reasons.<\/p>\n
Bad beer stays bad<\/b> \u2013 That\u2019s right, it was pretty shit to begin with. The company that makes it has decided to pump out a beer with a few minor defects but it\u2019s technically a pretty well made brew. There\u2019s a heap of marketing dollars behind it, and the shareholders want a bigger dividend so they\u2019d better make it as cheap as possible and knock the stuff out like diarrhoea in Bali. The problem is, it\u2019s usually not very nice to drink. The majority of punters are happy with anything that\u2019s not too offensive and gets them pissed, so it gets a huge market share anyway.<\/p>\n
Good beer goes bad<\/b> \u2013 Here comes the sorrow. There\u2019s a new beer that\u2019s blipped up on the radar, a simple pilsner from Europe, but it\u2019s so bold that the everyday punter doesn\u2019t go for it. Thanks to the fact that the perfect pilsner comes from overseas in green bottles, there\u2019s now the chance that it\u2019s light-struck resulting in a blunt hop character, a hint of unpleasantness on the nose and a disappointing finish. Welcome to the majority of beers you buy singularly from bottle-shops. If they\u2019re exposed to light, including the dirty big fluoro right next to them, it\u2019s only a matter of time before they go to shit. Unlike big beers designed to cellar, most beer is best fresh and there\u2019s also the chance that any random beer has been sitting anywhere oppressive for an unknown amount of time.<\/p>\n
The beer divorce<\/b> \u2013 It was a good beer, then I drank a better beer. The cause of most beer divorces. I found a better beer. We met in a bar, the rest is history. Now we just see the ex-beer at dodgy barbeques, and random bars late at night. The new beer is just so more vibrant and exciting<\/p>\n","protected":false},"excerpt":{"rendered":"
Beer Radar By John Kr\u00fcger Beery Joy and Beery Sorrow. (Previously published in Wine Business Magazine in 2011) “For in much wisdom is much grief: and he that increaseth knowledge increaseth sorrow.”\u00a0The Bible –\u00a0Ecclesiastes 1:18 (King James version) Of course Trevor Eccesiates was talking about beer. Well, to be honest I didn\u2019t really read through … Continue reading Beery Joy and Beery Sorrow<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-beer"],"_links":{"self":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47"}],"version-history":[{"count":1,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=\/wp\/v2\/posts\/47\/revisions\/48"}],"wp:attachment":[{"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerradar.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}